Oyamel's brand identity, conveyed through promotional materials like flyers, promo cards, and posters, embodies the cultural richness and culinary innovation of Mexico. From meticulously designed menu layouts to the branding of vibrant events, Oyamel's graphic design work tells a visual story that mirrors the spirited atmosphere within its walls. The brand guidelines provide a cohesive and immersive experience, while pop-ups serve as dynamic extensions of the Oyamel narrative, inviting patrons to embark on a sensory journey through the diverse and delicious landscapes of Mexican cuisine.