Creative Approach: It is more than a hashtag. It’s a movement. To do so, we must tell a story and make a bold statement. Black and white photography has been used in order to depict the storytelling aspect of the movement itself. Each journey is different, but it should not be done alone. At the end of the day, we are all humans and blood runs through our veins despite the color of our skin. This is what unite us and together we can make a difference. To symbolize this unity the color red has been chosen. We also want to bring a sense of hope and empathy, we thought that using the color yellow as the primary background color would depict exactly that. The contrast between the yellow and red inserts an affirmative action by making a bold statement in hopes to disrupt the status quo.